Meaningful Fine Jewelry, Made in New York City.


Discover distinctive fine jewelry by Lily by Circe. From Chai and Magen David pendants to sculptural heart charms and signet rings, each piece is made with intention in New York City by a family-run Italian jeweler.

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Jewelry pieces created to become part of your story...

The Art of Personal Expression

A timeless luxury essential, designed to become uniquely yours. The Lily Pendant Collection celebrates versatility and individuality, offering adaptable designs that transcend trends, seasons, generations, and personal styles. Wear them simply, layer them, combine them, or customize them to reflect your own aesthetic. Each piece is an invitation to make timeless jewelry your own.

Jewelry, Reimagined Around You

The Lily Fine Jewelry Collection was conceived around a simple idea: luxury essentials should be timeless, versatile, and uniquely personal. Designed to transcend seasons, generations, occasions, and individual styles, each piece serves as a foundation for self-expression.

Created to elevate the everyday and complement the extraordinary, our jewelry is intended to be worn, layered, styled, and customized in your own distinctive way. Effortlessly adaptable yet enduring in its appeal, each design invites you to make it your own — creating a personal expression of luxury that evolves with you.

LILY LINGERIE

Made slowly. Worn intimately.

Limited-run lingerie created in partnership with women-led ateliers and independent artisans. Thoughtfully designed to celebrate comfort, personal sensuality, and the freedom of self-expression.

Made to feel as beautiful as it looks, each piece invites you to embrace your body, explore your own sense of femininity, and find confidence in the intimacy of being yourself. Designed for no one but you — for the moments no one else sees.

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Discover Lingerie Collections...

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Ancient wisdom. Modern biotechnology. Holistic skincare.

Rose Geranium Skincare brings together Ayurvedic principles, botanical ingredients, and modern cosmetic science to create skincare that approaches beauty as part of a greater relationship between skin, body, and wellbeing.

We believe skincare is more than what you put on your skin.
Rose Geranium Skincare approaches beauty holistically, drawing inspiration from Ayurvedic principles that view the skin in relationship to the individual as a whole. We combine this traditional perspective with modern botanical research, cosmetic science, and biotechnology to explore more thoughtful approaches to skin health.
The result is skincare designed not simply to mask imperfections, but to support a more intentional relationship with your skin.
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The Lily woman...

THE FOUR PILLARS OF LILY

CRAFTSMANSHIP

Beautiful things deserve to be beautifully made.

We work with skilled artisans and independent ateliers who bring generations of knowledge and craftsmanship to their work. From fine jewelry handcrafted in New York City by a family-run Italian jeweler to limited-run intimate apparel, every Lily piece is created with care by skilled artisans.

INTENTION

Less, but better.

Lily collections are produced thoughtfully and in limited quantities. We choose quality over excess, distinctive design over trends, and pieces that can remain meaningful long after the season has passed.

PEOPLE

The people behind what we wear matter.

We believe luxury should extend beyond the finished product. We seek out small workshops, independent makers, and women-led production partners, building relationships with the people whose hands bring Lily to life.

GIVING

Beauty can do good.

We believe in using Lily as a force for something greater than ourselves. Through the Lily Orphans Fund, a portion of proceeds from designated collections and pieces supports children and communities in need.

Because we believe the most beautiful things are the ones that carry meaning.

ABOUT LILY

Beauty with meaning.

Lily was born in New York from a love of beautiful things—and a belief that what we wear can hold meaning far beyond the moment we put it on.

Founded by Circe Bloom, Lily brings together fine jewelry, intimate apparel, and objects created to celebrate femininity, individuality, and the art of living beautifully.

Each collection is developed in collaboration with skilled artisans and independent ateliers around the world. We favor thoughtful design, exceptional materials, and limited production over the pace and excess of mass fashion.

For us, luxury is not simply about what something costs. It is about how it is made, who made it, how it makes you feel, and the story it carries with you.

Lily is a celebration of beauty with intention—pieces to wear, keep, remember, and pass on.

Made with intention. Worn with meaning.