Lily By Circe

When our founder, Circe Bloom, entered the fashion industry 15 years ago, as an artist and a spiritually oriented person, she was quickly disheartened by the wasteful, superficial, and heartless attitudes of the industry towards workers, customers, and the earth. Everything was just a number; flat, empty, void of artistry and soulfulness, and most of all, bad for the environment. She departed from the industry almost entirely, to dedicate her life to holistic health and healing for over a decade. In 2023, Circe returned to her love of the art of adornment and founded Lily by Circe, rejecting shallow attitudes in the industry, seeing an opportunity to do things differently, through depth, love, and the capacity to choose the most up-to-date technologies in sustainable textile production, and ethical labor practices which uplift communities, rather than take advantage of them.

What is 'love' to us?

Love is the desire that all things flourish...

Lily by Circe lingerie focuses on exceptional fit and impeccable construction, maximizing comfort while maintaining aesthetic beauty; classical styles are rethought in modern & future fabrics, resulting in a timeless and dynamic look. Our collection largely utilizes a minimalist color scheme and approach to construction, giving breathing room for women’s authentic beauty to speak for itself. As an organization, Lily by Circe blurs the lines between fine-art, fashion, social-justice, and an overall holistic approach to beauty & style. In production, our focus is on quality, not quantity. This is why we constantly aspire to produce our collections in the most ethical & sustainable conditions available to us, focusing on those which uplift women & reduce waste. Lily by Circe strives to work with the best lingerie ateliers around the world, providing an incomparable quality product, to last you for seasons & years to come.